Branded Experience

The Campbell's Wagon

The Campbell's Wagon

A mobile Campbell's experience that brings

together people from all walks of life through their shared love for Campbell's.

My Role

Designer

Duration

1 month

Tools

SketchUp, Enscape, Photoshop, Illustrator, Procreate

Overview

Overview

Overview

/Challenge

/Challenge

/Challenge

As part of this academic exercise, I was randomly assigned a brand and challenged to design a themed experience that reflects and enhances its brand.

/Solution

/Solution

/Solution

Assigned to The Campbell’s Company, I developed a mobile experience that brings Campbell’s closer to communities by traveling to local and nonprofit events. This experience fosters connection and togetherness - one can of soup at a time.

Process

Initial Sketches

Process

Initial Sketches

Process

Initial Sketches

Design

Scale Design of The Campbell's Wagon

Design

Scale Design of The Campbell's Wagon

Design

Scale Design of The Campbell's Wagon